Celebrated real estate agent Johanna Rhoads wanted a website to consolidate her information from multiple sources including social media, Zillow®, and her RE/MAX office profile page. This one-page site highlights Johanna’s achievements, pulls in her phenomenal reviews from Zillow and Google, and includes a robust form that gives Johanna a way to capture leads and provide relevant feedback to potential clients. The site was created in WordPress since Johanna was already familiar and comfortable with the platform.
The design of this site required extra homework since real estate websites in Nebraska are not only subject to the Nebraska Real Estate Commission’s advertising limitations, they also need to comply with broker branding requirements. This site was heavily influenced by the comprehensive RE/MAX brand guidelines. A word mark of Johanna’s name was created to help define her brand apart from the broker. Several other items were also created to complete Johanna’s branding across the board: an HTML (coded) email signature, Facebook cover image, and holiday postcard.